Zynga was founded by Mark Pincus on July of 2007 in San Francisco. It was named after his late American bulldog Zinga. The company is popular for combining business and philanthropy, having raised millions for charitable causes by their game play.
Last Monday, Zynga said that their players have raised $1 million that will benefit the Save the Children's Japan. In a message on her twitter feed, Zynga spokeswoman Dani Dudeck said that money for the Japan Earthquake Tsunami Children in Emergency Fund was raised in a little over 36 hours.
Furthermore, Zynga added in a blog post that “We at Zynga are grateful that we can offer some assistance to Save the Children by mobilizing our technology, people and amazing community of players to support this organization in providing aid to the children of Japan.”
Zynga asked players to donate money through purchasing virtual goods in FarmVille, CityVille, Frontier Ville and its other games. The progression power behind hit online social games like Zynga Poker and Mafia Wars also reveal a new reward program for its titles, which has more than 250 million users on major social sites. The new program named as Rewardville.com makes it possible for players to exchange winnings such as virtual goods, status or money between different games and use rewards to help out friends playing other Zynga games. Zynga vice president Roy Sehgal said that “"With RewardVille, our aim is to delight players by rewarding them with new Zynga-level points and exclusive limited edition virtual items".
Meanwhile, Zynga Poker general manager Laurence Toney is behind the live tournament poker event which started on March 16 and will be enabling online poker fans to test their bravery in a live environment. "The goal of our first live poker event and tournament is to bring Zynga Poker fans from Facebook to the felt", said Laurence.
This is not the first time that Zynga held a successful fund raising activity. On recent years, they had raised millions of dollars using the same campaigns for the relief efforts in Haiti. The efforts are not yet over as celebrities like Nicki Minaj are encouraging players to reach two million dollars in donations.
* This article is an excerpt and summarized from the articles that are posted on the following websites:
* http://www.google.com/hostednews/afp/article/ALeqM5gLzsXTQB7iYXN-tsBVDgGFUdygGw?docId=CNG.9ef0a881a7c2cb5d9c21f0a1a7bdc17d.411
* https://www.examiner.com/farmville-in-national/zynga-gamers-raise-1m-for-japan-relief
* http://www.recentpoker.com/news/zynga-donation-0671.html
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